Jobs CVPeople Africa, Trade Marketing And Brand Communication Executive

TRADE MARKETING & BRAND COMMUNICATION EXECUTIVE


Media, Dar Es Salaam, Tanzania-
The role holder will be responsible for the following: • To deliver
marketing interventions for our esteemed direct and indirect Channel
Partners within the designated region with the intent of growing
subscribers’ base and revenue.

JOB DESCRIPTION

• Implement, monitor and manage all agreed Brands and Marketing Plans
  for the Direct and Indirect Channel Partners (Mega Dealers, Super
  Dealers, Branded Stores, Moms & Pops, LMOs, Retail stores etc)
  within the designated region
• Formulate, develop, initiate and brief in relevant, suitable and
  cost-effective Marketing Initiatives (advertising, sponsorships, events,
  brand activations, promotions etc.) that contribute to creating and
  growing awareness, demand and equity for client’s brand across the
  Channel
• Develop and implement Channel Partners’ growth plan in line with Financial Year target.
• Develop and implement a trade marketing PICOs across channels to be
  replicated in all POSstablish key requirements for ATL & BTL
  inclusion within the annual Channel Partners plans and joint advertising
  campaign for the region
• Ensure Channel Partners produce effective customer experience and service to end-users
• Take delivery and stock of all out and in-bound marketing
  consignments (Promotional Items) to ensure contact delivery and
  accountability and manage payment to courier operatives and agencies
• Coordinate and participate in promotional activities and trade
  shows, working with developers, advertisers and production managers, to
  market products and services
• Execute brand activities on-ground, ensuring optimum cost management
• Regular feedback to Manager regarding the following: Trade development Success with promotions / displays
• Drive brand sales performance

CANDIDATE SPECIFICATION
Experience: 5 years
Education Level: Degree
Qualifications: 5 years senior Sales and Marketing/ Product management experience
Knowledge Of Marketing Management and Customer Centric

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