Jobs KCB Bank Tanzania Limited – Marketing Manager

Job Title: Marketing Manager
Location TANZANIA–
Organization Name KCB Bank Tanzania Ltd

Department Description

Marketing & Corporate Affairs department is responsible for
developing and implementing long-term plans/strategies in
digital/traditional marketing, internal and external communications,
public relations, events management, corporate social
investment/responsibility through 2jiajiri initiative, products and
tariff /management, pushing of the sustainability agenda for the bank.
All these are strategical in positioning the bank’s brand image
positively and rightly at the marketplace and build its good will, share
of voice and brand equity.

Brief Description
Responsible for developing, implementing and executing strategic
marketing plans for an entire bank and/or lines of business and brands
within the Bank in order to attract potential customers and retain
existing ones.

Detailed Description

• Develop and manage the marketing strategy and plan aligned with the bank’s objectives.
• Understanding current and potential customers, researching and reporting on external opportunities
• Responsible for brand and corporate identity management whilst instilling a marketing led ethos throughout the business
• Build brand equity, Brand consistency and promote business with structured marketing mix campaigns
• Manage all marketing activities, advertisement and promotional
  programs aligning them with sales activations, business leads generation
  with measurable results
• Develop and manage digital marketing platforms and strategies to
  generate business leads, digital leadership maintenance and brand
  consistence and healthy share of voice
• Managing marketing agencies, suppliers and mediums of advertisement
  to ensure all communication developed adhere to the set brand
  guidelines.
• Evaluate customer research reports, market conditions and competition while aligning them with business opportunities
• Manage and clearly articulate product positioning, marketing
  communications, promotion goals and strategies whilst maintaining
  effective internal communications to ensure all functions are kept
  informed of marketing objectives
• Manage the Marketing budget and deliver all marketing activities
  within set budget whilst providing monthly reconciliation and
  effectiveness of marketing communications reports

Job Requirements
Education

• Bachelors Degree Marketing, Sales, Mass Communications
• Professional Qualifications
• Masters Degree Business Administration

MODE OF APPLICATION
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