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| KCB Bank Tanzania Limited |
Location TANZANIA
Organization Name KCB Bank Tanzania Ltd
Department Description
Marketing
& Corporate Affairs department is responsible for developing and
implementing long-term plans/strategies in digital/traditional
marketing, internal and external communications, public relations,
events management, corporate social investment/responsibility through
2jiajiri initiative, products and tariff /management, pushing of the
sustainability agenda for the bank. All these are strategical in
positioning the bank’s brand image positively and rightly at the
marketplace and build its good will, share of voice and brand equity.
Recommended:
Brief Description
Responsible
for developing, implementing and executing strategic marketing plans
for an entire bank and/or lines of business and brands within the Bank
in order to attract potential customers and retain existing ones.
Recommended:
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Detailed Description
· Develop and manage the marketing strategy and plan aligned with the bank’s objectives.
· Understanding current and potential customers, researching and reporting on external opportunities
·
Responsible for brand and corporate identity management whilst
instilling a marketing led ethos throughout the business
· Build brand equity, Brand consistency and promote business with structured marketing mix campaigns
·
Manage all marketing activities, advertisement and promotional
programs aligning them with sales activations, business leads generation
with measurable results
· Develop and manage digital
marketing platforms and strategies to generate business leads, digital
leadership maintenance and brand consistence and healthy share of voice
· Managing marketing agencies, suppliers and mediums
of advertisement to ensure all communication developed adhere to the set
brand guidelines.
· Evaluate customer research reports,
market conditions and competition while aligning them with business
opportunities
· Manage and clearly articulate product
positioning, marketing communications, promotion goals and strategies
whilst maintaining effective internal communications to ensure all
functions are kept informed of marketing objectives
· Manage
the Marketing budget and deliver all marketing activities within set
budget whilst providing monthly reconciliation and effectiveness of
marketing communications reports
NEW TANZANIAN JOBS, INTERNSHIPS AND VOLUNTEERING OPPORTUNITIES 2020 (1,338 POSTS)
Job Requirements
Education
- Bachelors Degree Marketing, Sales, Mass Communications
Professional Qualifications
- Masters Degree Business Administration
CHECK SCHOLARSHIPS OPPORTUNITIES TO STUDY ABROAD CLICK HERE!
MODE OF APPLICATION: APPLY ONLINE
NOTE: If Application link doesn’t not open correctly It’s due to KCB system error not us, so please be patient and try again later.
READ MORE AND APPLY HERE!
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